LITIGATION SURVEY RESEARCH: TRADE DRESS, TRADEMARK, INTELLECTUAL PROPERTY
- Likelihood of Confusion
- Secondary Meaning
- Genericness/Distinctiveness
- Likelihood of Dilution
- Fame
- Damage Estimation
- Deceptive / False Advertising
MARKETING SURVEY RESEARCH: BUSINESS, NON-PROFIT, GOVERNMENT, EDUCATION
- Brand / Product Awareness
- Customer Satisfaction
- Advertising Effectiveness
- Attribute / Pricing Preferences
- Consumer Needs